Contents -- Preface -- Summary -- 1. Background of the study -- 1.1 Main objectives of the market research study -- 1.2 Definition of sports nutrition products -- 1.3 A general overview of the market -- 1.4 Methodology -- 1.5 External validity: from Norwegian data to the Nordic market -- 2. Legislation and regulations -- 2.1 Legislation in Nordic countries -- 2.2 The Norwegian market actors' view on the Norwegian legislation -- 2.3 The possibility for transferring results to the other Nordic countries -- 3. Sports nutrition products -- 3.1 Categories of sports nutrition products -- 3.2 Form and function - the connection -- 3.3 Presentation of the different products of nutritional supplements -- 3.3.2 Carbohydrate and energy supplements -- 3.4 Summary -- 4. Main actors on the Norwegian market -- 4.1 Statistics from Statistics Norway (SSB) -- 4.2 The branch association -- 4.3 Statistics for the main enterprises on the Norwegian market for sports nutrition products -- 4.4 Summary -- 5. Sales channels for sports nutrition products -- 5.1 Overview of the different channels -- 5.2 Marketing and sales strategies - in sum -- 5.3 A complex competitive situation -- 6. The development of the Norwegian market -- 6.1 The development of the current market -- 6.2 Today's market -- 6.3 Today's market in a framework -- 6.4 Possibilities for expansion -- 6.5 Summary -- 7. References -- Appendix.