Content -- Tables -- Figures -- Förord -- Preface -- Summary -- List of Abbreviations -- 1. Introduction -- 2. The Nordic Swan and the EU Eco-label: history and current issues -- 2.1 History of introducing the Nordic Swan and the EU Eco-label in the Nordic countries -- 2.2 Previous studies and evaluations -- 3. Comparison of principles, product groups and criteria in the Nordic Swan and the EU Eco-label -- 3.1 Guidelines and principles of the Nordic Swan and the EU Eco-label -- 3.2. Comparison of governance, management and operation -- 3.3. Comparison of product groups and criteria -- 3.4 Viewpoints on similarities and differences -- 3.5 Concluding remarks -- 4. Market reception and public awareness of the Nordic Swan and the EU Eco-label -- 4.1 Numbers of licences awarded -- 4.2 Public awareness, trust and understanding of the two schemes -- 4.3 License-holders' and industry associations' views on the Swan vs. the Flower -- 4.4 Information and marketing strategies for eco-labelled products and services in the Nordic countries -- 4.5 Concluding remarks -- 5. Possibilities for co-ordination and harmonisation of the Nordic Swan and EU Eco-label -- 5.1 Options for co-ordination and harmonisation: previous experiences and suggestions -- 5.2 Existing Nordic approach and actors' views -- 5. 3 Concluding remarks -- 6. Current governance issues in the Nordic Swan -- 6.1 Grounds for public support -- 6.2 Consequences of the majority principle in the choice of product groups and criteria selection -- 6. 3 Concluding remarks -- 7. The Nordic Swan and other environmental information systems -- 7.1 Environmental information systems with potential synergies -- 7.2 Concrete examples of co-operation among environmental information systems -- 7.3 Nordic actors' views on potential co-operation and generation of synergies -- 7.4 Concluding remarks.

8. How are climate issues dealt with in the Nordic Swan? -- 8.1 Recent developments in climate labelling -- 8.2 How are climate issues dealt with in the Nordic Swan? -- 8.3 Nordic actors' views on future developments -- 8.4 Concluding remarks -- 9. Conclusions and recommendations -- 9.1 Conclusions -- 9.2 Recommendations -- References -- Sammanfattning -- Tiivistelmä -- Samantekt -- Appendices -- Annex 1. The assignment for the evaluation of the Nordic Swan by the Nordic Council of Ministers -- Annex 2: List of contacted persons -- Annex 3: Main documents defining principles and guidelines of the Nordic Swan and the EU Eco-label -- Annex 4: The Nordic Swan and the EU Eco-label as presented to the public on the websites of the Nordic ecolabelling secretariats: examples -- Annex 5: Product groups and number of licences of the Nordic Swan and EU Eco-label systems in the Nordic Countries in October 2007 -- Annex 6: Swan criteria (1999 / 2007) and EU Eco-label criteria (2007) -- Annex 7: Comparisons of Swan and EU Eco-label criteria -- Annex 8: The Printed Matter/Printing Company criteria evolution.