An overview of social media -- Managing your reputation -- Why reputation management is important -- A lesson in branding and reputation management -- The apology : sometimes you have to say you're sorry, and mean it -- Your right to privacy and the protection of your personal informantion -- Teenagers sexting, cyberbullying, and academic dishonesty -- The dangers of metadata -- Reputation management, social media and your business -- Social media campaigns -- Understanding privacy policies on social media sites -- Resources and interesting facts.