Meetings, expositions, events, and conventions : an introduction to the industry
Title:
Meetings, expositions, events, and conventions : an introduction to the industry
Author:
Fenich, George G., author.
ISBN:
9780132340571
Personal Author:
Edition:
2nd ed.
Physical Description:
xii, 532 pages : illustrations, maps ; 25 cm.
General Note:
Includes index.
Contents:
Introduction to the meetings, expositions, events, and conventions industry -- Meeting, exposition, event, and convention organizers and sponsors -- Destination marketing organizations (DMOs) -- Meeting and convention venues -- Exhibitions -- Service contractors -- Destination management companies -- Special events management -- Planning MEEC gatherings -- Producing MEEC gatherings -- Food and beverage -- Legal issues in the MEEC industry -- Technology and the meeting professional -- International issues in MEEC -- Putting it all together.
Electronic Access:
Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018276.html