YouTube and Video Marketing -- Acknowledgments -- About the Author -- Foreword -- Introduction -- YouTube Has Grown Dramatically -- Who Should Read This Book -- What Is Covered in This Book -- How to Contact the Author -- Chapter 1: A Short History of YouTube -- Life before YouTube -- 2005-2006: Early Days -- 2007-2008: Middle Years -- 2009-2010: Coming of Age -- Chapter 2: Map Out Your Video Marketing Strategy -- Four Ps vs. Five Ws and an H -- Who Discovers and Shares New Videos? -- What Types of Video Content Do They Watch? -- Where and When Do They Discover New Videos? -- When and Where Do They Share New Videos? -- Why Don't More New Videos Go Viral? -- How Do YouTube and Video Marketing Work? -- Chapter 3: Month 1: Make Videos Worth Watching -- Happy Tree #3,079 -- Week 1: Get Ready to Shoot -- Week 2: Learn Video Production Basics -- Week 3: Get Advanced Video Production Tips -- Week 4: Evaluate Video Advertising Options -- Chapter 4: Month 2: Create Content Worth Sharing -- Learn the Lesson of "The Last Lecture" -- Week 1: Watch YouTube Award Winners -- Week 2: Explore Popular YouTube Videos -- Week 3: Examine Contagious Viral Ads -- Week 4: Observe Top Viral Videos -- Chapter 5: Month 3: Customize Your YouTube Channel -- Center vs. Circumference -- Week 1: Set Up a YouTube Channel -- Week 2: Become a YouTube Partner -- Week 3: Create a YouTube Brand Channel -- Week 4: Stream Live Content on YouTube -- Chapter 6: Month 4: Explore YouTube Alternatives -- The Northwest Passage -- Week 1: Explore Other Video Sites -- Week 2: Survey Video Hosting Services -- Week 3: Look at Online Video Platforms -- Week 4: Investigate Video Ad Networks -- Chapter 7: Month 5: Optimize Video for YouTube -- What Is Video Optimization? -- Week 1: Research Keywords -- Week 2: Optimize Video Watch Pages -- Week 3: Optimize Your Brand Channel.

Week 4: Optimize Video for the Web -- Chapter 8: Month 6: Engage the YouTube Community -- Paul Revere's Ride -- Week 1: Become a Member of the YouTube Community -- Week 2: Learn the Secrets of YouTube Success -- Week 3: Build Buzz Beyond YouTube -- Week 4: Watch Online Video Case Studies -- Chapter 9: Month 7: Trust but Verify YouTube Insight -- The Map Room -- Week 1: Trust YouTube Insight -- Week 2: Verify with TubeMogul -- Week 3: Verify with Google Analytics -- Week 4: Master Web Analytics 2.0 -- Chapter 10: Study YouTube Success Stories -- The Story behind the Story -- Deliver 700 Percent Increase in Sales: Will It Blend? -- Win the Presidency of the United States: Barack Obama -- Increase Sales of DVDs 23,000 Percent: Monty Python -- Generate 2.1 million in Sales: PiperSport Launch -- Chapter 11: A Quick Look at the Future -- "It's Never the Same! It's Always Bizarre! -- Look at What Has Changed in the Past Year -- Stay on Top of the Latest Trends -- Play by the New Rules of YouTube Marketing -- "Hit 'em Where They Ain't" -- Index.