Looking Beyond the Runway : Airlines Innovating with Best Practices while Facing Realities.
Title:
Looking Beyond the Runway : Airlines Innovating with Best Practices while Facing Realities.
Author:
Taneja, Nawal K.
ISBN:
9780754699972
Personal Author:
Physical Description:
1 online resource (354 pages)
Contents:
Cover -- Half Title -- Dedication -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Preface -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Foreword -- Acknowledgements -- 1 Outlining the Chaos, Evolving Strategies, and the New Normal -- The Chaos -- Evolving Strategies -- The New Normal -- Takeaways -- 2 Learning from Other Struggles: The Auto Industry -- The Focused Competitors -- Toyota -- Porsche -- Alliances -- Insights for Airlines -- The Unfocused Competitors -- The Detroit Three -- Insights for Airlines -- DaimlerChrysler Merger Case Study -- Insights for Airlines -- What's Next for the Automakers? -- The American Automakers -- The Changing Global Market -- The Potential Game Changers -- Fiat and Volkswagen -- Tata -- Better Place -- Insights for Airlines -- 3 Learning from Other Successes: The Customer Experience Industry -- Customer Groups -- Millennials -- Other Generations -- Consumer Behavior in Economic Downturns -- Insights for Airlines -- Employee Capabilities -- Processes, Systems and Incentives -- Case Studies in Consumer Experience -- In-N-Out Burger -- Ritz-Carlton -- Zappos -- Takeaways for Airlines -- 4 Innovating around Airline Realities -- Major Drivers of Innovation -- Challenging Conventional Thinking -- Airline Examples Relating to the First Pillar of Innovation -- Observing Trends and Experimenting -- Airline Examples Relating to the Second Pillar of Innovation -- Leveraging Competencies and Resources -- Airline Examples Relating to the Third Pillar of Innovation -- Acquiring Supportive Leadership -- An Airline Example Relating to the Fourth Pillar of Innovation -- Business Model Innovation.
Airline Examples of Business Model Innovation -- Case Studies in Innovation -- Cirque du Soleil -- Mahindra & Mahindra -- Procter & Gamble -- Nintendo -- Allegiant Air -- Google -- Zipcar -- Insights for Airlines -- 5 Firing on All Cylinders to Stay Ahead -- Elevating Business Intelligence, Analytics, and Agility -- Value and Pricing -- Airline Application: Pricing Airline Services Using a Merchandising Model -- Insights for Airlines -- 6 Viewing the Changing World Map -- The Global Economy -- Four Examples of Growing Economies and Opportunistic Markets for Businesses -- Chile -- Egypt -- Malaysia -- Turkey -- The Paradox of Africa -- Generalized Pessimistic Perceptions -- Generalized Optimistic Perceptions -- Potential Business Opportunities -- Challenges and Opportunities for Airlines -- The Paradox of Latin America -- Generalized Pessimistic Perceptions -- Generalized Optimistic Perceptions -- Potential Business Opportunities -- Challenges and Opportunities for Airlines -- Takeaways -- 7 Flying with Tailwinds against Headwinds -- Game-Changing Technologies -- Transforming Aircraft Technologies to Right-Size and Re-Shape Networks -- Transforming Information and Communication Technologies to Improve Customer Experience and Operational Efficiency -- Game-Changing Leadership -- Closing Thoughts -- Index -- About the Author.
Abstract:
The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better,- airlines would generate up to a third of their total income from non-ticket revenue,- many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems, and travel agents to distribute their seats,- Jetstar, a low-cost subsidiary of Qantas, would grow faster and be more profitable than its parent,- a survey carried out by Ryanair would show that 42 percent of passengers would be willing to stand on short (one hour) flights if they could pay 50 percent less than seated passengers,- passengers could pay as little as US2,000 for a transatlantic Business Class ticket on top-brand airlines,- Lufthansa would have ownership in airlines based in Austria, Belgium, Italy, Switzerland, Turkey, the UK, and the US, and that it would continue to pursue equity ownership in airlines based in Poland and Scandinavia, or - the Japanese and Canadian governments would struggle to find different ways to bail out their heretofore flag carriers?To deal with this upcoming "new normal", airlines have to go beyond their short-term circumstantial strategies - they need strategic renewal of their ageing business model. In this candidly-written book, Nawal Taneja explains what will separate the winners from the losers.He maintains the leaders will be the airlines that: (1) exploit this crisis-driven change to their best advantage, (2) learn to work around the airline-inherent constraints that prevent them from running their businesses
just like other businesses, (3) learn from successes and failures of other global enterprises, (4) sharpen their business intelligence, analytics, and strategic agility, and (5) proactively explore the "pockets of growth" in this emerging-markets century. To help airline executives become informed of new competitive games, the author analyzes numerous business sectors such as auto, hospitality, retail, technology, and entertainment. For example, relevant lessons can be learned from the strategic mistakes made by the US automakers. Likewise, emergent and compelling insights can be gained in superior customer experience from Ritz Carlton and Zappos, and in value-creating innovation from Cirque du Soleil and Zipcar. The book also features a multitiude of forewords from airlines and related businesses to provide readers with multiple perspectives on the changing landscape in the global airline industry.Nawal Taneja is a career analyst of the global airline industry with wide-ranging experience in the aviation industry, academia, and public policy. Encouraged by industry executives, he has written five other books for practitioners in the global airline industry, including FASTEN YOUR SEATBELT: The Passenger is Flying the Plane and Flying Ahead of the Airplane.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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Electronic Access:
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