The engineer entrepreneur
Title:
The engineer entrepreneur
Author:
Koenig, Daniel T.
Personal Author:
Publication Information:
New York, N.Y. (ASME, Three Park Avenue. New York, NY 10016) : American Society of Mechanical Engineers, 2003.
Physical Description:
1 electronic text (x, 345 p.) : ill., digital file.
Contents:
1. A short history of the organization of engineering work: where we've been and where we're likely to go -- 2. The engineering education needs for the future -- 3. The entrepreneur's first step: learning about and using the art of project management -- 4. From a business team member to a business owner -- 5. All communications are good, some better than others -- 6. Going from raw emotions to a polished commercial offering; the new product introduction process -- 7. Financial potpourri -- 8. E-commerce and the virtual corporation: opportunities for the entrepreneur -- 9. The business plan for the entrepreneur -- 10. Toward world-class performance -- Appendices -- Appendix A: Investigation points (product company) -- Appendix B: Investigation points (service company) -- Glossary -- Selected related readings -- Index.
Abstract:
Although there are many books available on starting and managing small businesses, very few are written specifically for engineers and engineering-based companies. The successful engineering-based business is born not simply out of the desire to have one's own business, but is equally based on applying sound engineering principles in providing a product or service. Written by an engineer with many years experience running his own business, this book presents the various phases of setting up and running a business based on applying technical knowledge to satisfy customer needs. It also covers basic skills and business structure, along with explanation of all aspects of a business plan, annotated with examples, and many checklist summaries of all the things the entrepreneur should do to ensure a successful startup or to continue the growth of an existing business.
Genre:
Added Corporate Author:
Electronic Access:
ASME http://ebooks.asmedigitalcollection.asme.org/book.aspx?bookid=239