Multimedia and interactive digital TV managing the opportunities created by digital convergence
Title:
Multimedia and interactive digital TV managing the opportunities created by digital convergence
Author:
Pagani, Margherita, 1971-
ISBN:
9781931777544
Personal Author:
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2003.
Physical Description:
electronic texts (xvii, 237 p. : ill.) : digital files.
Contents:
The digital metamarket -- New digital media and devices -- Digital television -- The economic implications of digital technologies -- Interactive digital television -- Branding strategies for digital television channels -- The critical role of content media management -- Digital rights management -- Conclusions.
Abstract:
Digital television is based on the transmission of a numerical or digitized signal that is transformed through algorithms into a signal that removes all redundancies of space and time. The signal is broadcast through compelling delivery systems (cable, satellite, terrestrial, optical fibers). The user's reception of the digital signal is made possible through a digital adapter (set top box or decoder) which is connected to the normal television or integrated with the digital television in the latest versions. This book attempts to address the issues that managers in the multimedia industry have been confronted with while developing and implementing this innovative technology.
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Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-93177-738-4