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Business applications and computational intelligence
Title:
Business applications and computational intelligence
Author:
Voges, Kevin E., 1952-
ISBN:
9781591407041
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2006.
Physical Description:
electronic texts (xiii, 481 p. : ill.) : digital files.
Contents:
Section 1. Introduction -- 1. Computational intelligence applications in business : a cross-section of the field / Kevin E. Voges, Nigel K. Ll. Pope -- 2. Making decisions with data : using computational intelligence within a business environment / Kevin Swingler, David Cairns -- 3. Computational intelligence as a platform for a data collection methodology in management science / Kristina Risom Jespersen --

Section 2. Marketing applications -- 4. Heuristic genetic algorithm for product portfolio planning / Jianxin (Roger) Jiao, Yiyang Zhang, Yi Wang -- 5. Modeling brand choice using boosted and stacked neural networks / Rob Potharst, Michiel van Rijthoven, Michiel C. van Wezel -- 6. Applying information gathering techniques in business-to-consumer and web scenarios / David Camacho -- 7. Web-mining system for mobile-phone marketing / Miao-Ling Wang, Hsiao-Fan Wang --

Section 3. Production and operations applications -- 8. Artificial intelligence in electricity market operations and management / Zhao Yang Dong, Tapan Kumar Saha, Kit Po Wong -- 9. Reinforcement learning-based intelligent agents for improved productivity in container vessel berthing applications / Prasanna Lokuge, Damminda Alahakoon -- 10. Optimization using horizon-scan technique : a practical case of solving an industrial problem / Ly Fie Sugianto, Pramesh Chand --

Section 4. Data mining applications -- 11. Visual data mining for discovering association rules / Kesaraporn Techapichetvanich, Amitava Datta -- 12. Analytical customer requirement analysis based on data mining / Jianxin (Roger) Jiao, Yiyang Zhang, Martin Helander -- 13. Visual grouping of association rules by clustering conditional probabilities for categorical data / Sasha Ivkovic, Ranadhir Ghosh, John Yearwood -- 14. Support vector machines for business applications / Brian C. Lovell, Christian J. Walder -- 15. Algorithms for data mining / Tadao Takaoka, Nigel K. Ll. Pope, Kevin E. Voges --

Section 5. Management applications -- 16. A tool for assisting group decision-making for consensus outcomes in organizations / Faezeh Afshar, John Yearwood, Andrew Stranieri -- 17. Analyzing strategic stance in public services management : an exposition of NCaRBS in a study of long-term care systems / Malcolm J. Benyon, Martin Kitchener -- 18. The analytic network process, dependence and feedback in decision-making theory and validation examples / Thomas L. Saaty --

Section 6. Financial applications -- 19. Financial classification using an artificial immune system / Anthony Brabazon ... [et al.] -- 20. Development of machine learning software for high frequency trading in financial markets / Andrei Hryshko, Tom Downs -- 21. Online methods for portfolio selection / Tatsiana Levina --

Section 7. Postscript -- 22. Ankle bones, rogues, and sexual freedom for women : computational intelligence in historical context / Nigel K. Ll. Pope, Kevin E. Voges -- About the authors -- Index.
Abstract:
"This book deals with the computational intelligence field, particularly business applications adopting computational intelligence techniques"--Provided by publisher.
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