1. Introduction to e-commerce -- 2. E-commerce background -- 3. Service quality of e-commerce for global consumers -- 4. Global quality management practice for e-commerce -- 5. E-commerce diffusion : critical factors affecting diffusion of e-commerce -- 6. Diffusion of e-commerce in developed and developing countries : comparative studies -- 7. E-commerce adoption in developing countries -- 8. Influencing factors and the acceptance of internet and e-business technologies in maritime Canada's SMEs : an analysis -- 9. Effect of proliferation and resistance of internet economy : understanding impact of information and communication technology in developing countries -- 10. Globalization and relevant strategy for e-commerce -- 11. Culturally customizing international web sites -- 12. A cultural perspective on web site localization -- 13. Conclusion, implications, and future trends.