Effective web presence solutions for small businesses strategies for successful implementation
Title:
Effective web presence solutions for small businesses strategies for successful implementation
Author:
Burgess, Stephen, 1958-
ISBN:
9781605662251
Personal Author:
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Physical Description:
12 electronic texts (xxv, 326 p. : ill.) : digital files.
General Note:
"Premier reference source"--Cover.
Contents:
1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10. Evaluating Web presence success -- 11. A look at the future -- 12. What led us here?
Abstract:
"This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher.
Added Corporate Author:
Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-224-4