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1.
Brand failures the truth about the 100 biggest branding mistakes of all time
Brand failures the truth about the 100 biggest branding mistakes of all time
by
Haig, Matt.
EBSCOhost
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=232768
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Brandchild remarkable insights into the minds of today's global kids and their relationships with brands
Brandchild remarkable insights into the minds of today's global kids and their relationships with brands
by
Lindström, Martin, 1970-
EBSCOhost
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108774
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