Chinese economic transition and international marketing strategy
Title:
Chinese economic transition and international marketing strategy
Author:
Alon, Ilan.
ISBN:
9780313053733
Publication Information:
Westport, Conn. : Praeger, 2003.
Physical Description:
1 online resource (xxvii, 322 p.) : ill.
Contents:
Figures and Tables; Foreword: China's Greatest Leap Forward by Shaomin Li; Acknowledgments; Introduction; I. International Marketing in China; II. Development and Competition in Selected Industries; III. State-Owned and Collective Enterprises; Index; About the Contributors.
Abstract:
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.
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Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125706