The manager's guide to competitive intelligence
Title:
The manager's guide to competitive intelligence
Author:
McGonagle, John J.
ISBN:
9781567205718
9780313017407
Personal Author:
Publication Information:
Westport, Conn. : Praeger, 2003.
Physical Description:
1 online resource (viii, 258 p.) : ill.
General Note:
Title from title screen.
Contents:
Introduction; 1 The Basics of Competitive Intelligence and What They Mean to a Manager; 2 Just How Good Are You?; 3 Staff; 4 Structure; 5 Missions and Images; 6 Dealing with Other Units; 7 Training; 8 Legal and Ethical Issues; 9 Internal Client Management; 10 Overview of Managing Data Gathering; 11 Tips on Managing Analysis; 12 Effectively Communicating Cl; 13 Dissemination of the Finished Cl; 14 Growth and Development; 15 Going Outside for Help; 16 Measuring CI's Impact on the Firm; 17 Special Cases; Glossary; Key References; Index.
Abstract:
"Competitive intelligence (CI) is now becoming a mature profession. This book serves as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included."--Jacket.
Genre:
Added Author:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=99252