Knowing consumers : histories, identities, practices / Frank Trentmann -- The problematic status of the consumer in orthodox economic thought / Donald Winch -- From users to consumers : water politics in nineteenth-century London / Frank Trentmann and Vanessa Taylor -- Women and the ethics of consumption in France at the turn of the twentieth century : the Ligue Sociale d'Acheteurs / Marie-Emmanuelle Chessel -- Legal constructions of the consumer / Michelle Everson -- Packaging China : foreign articles and dangerous tastes in the mid-Victorian tea party / Erika Rappaport -- From neighbour to consumer : the transformation of retailer-consumer relationships in twentieth-century Germany / Uwe Spiekermann -- Consumers with Chinese characteristics? : local customers in British and Japanese multinational stores in contemporary China / Jos Gamble -- A becoming subject : consumer socialization in the mediated marketplace / Stephen Kline -- Competing domains : democratic subjects and consuming subjects in Britain and the United States since 1945 / Frank Mort -- From stigma to cult : changing meanings in East German consumer culture / Ina Merkel -- The limits of culture: political economy and the anthropology of consumption / James G. Carrier -- Addressing the consumer / Ben Fine.