Conventions or alternatives? -- Principles for selecting appropriate writing and presentation styles -- Adapting to audience: adjusting for their aims -- Adapting to audience: adjusting for your purposes -- Arts and craft of writing -- Primary data -- Literature and methodology -- Quantified data -- Qualitative data -- Narrative data -- Beginnings and ends -- Citations: bibliographies, referencing, quotations, notes -- Becoming a presenter -- Getting into print -- Standing on the shoulders of giants: without violating their copyright -- Epilogue -- Appendix: research method for this book -- Bibliography.