Strategic management in the media from theory to practice
Title:
Strategic management in the media from theory to practice
Author:
Küng, Lucy.
ISBN:
9780857022981
Personal Author:
Publication Information:
London ; Thousand Oaks, Calif. : SAGE, 2008.
Physical Description:
1 online resource (248 p.) : ill.
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=309808