Taking our country back the crafting of networked politics from Howard Dean to Barack Obama
Title:
Taking our country back the crafting of networked politics from Howard Dean to Barack Obama
Author:
Kreiss, Daniel.
ISBN:
9780199950614
9780199782741
Personal Author:
Publication Information:
New York : Oxford University Press, ©2012.
Physical Description:
1 online resource (xiv, 230 pages) : illustrations.
Series:
Oxford studies in digital politics
Oxford studies in digital politics.
Contents:
Innovation, infrastructure, and organization in new media campaigning -- Crafting networked politics -- Dean's demise and taking on Bush -- Wiring the party -- Organizing the Obama Campaign -- Mobilizing for victory -- Conclusion: new media campaigning from Dean to Obama.
Abstract:
Drawing on open-ended interviews with more than 50 political staffers, fieldwork during the 2008 electoral cycle, and archival research, the book follows a group of technically skilled Internet staffers who came together on the Howard Dean campaign and created a series of innovations in campaign organization, tools, and practice.
Subject Term:
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=597521