Get Seen : Online Video Secrets to Building Your Business.
Title:
Get Seen : Online Video Secrets to Building Your Business.
Author:
Garfield, Steve.
ISBN:
9780470606391
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (350 pages)
Series:
New Rules Social Media Ser.
Contents:
Get Seen: Online Video Secrets to Building Your Business -- Contents -- Foreword -- Introduction -- What Is Videoblogging? -- Why Put Video on the Web? -- Who Are the Right People to Start Video Blogging? -- Hearing from Successful People -- Who Should Be Using This Book and Why? -- The Early Days of Video -- Strategy -- Learning from Others -- Hey, I Feel Like I Already Know You -- Creating -- Chapter 1: Choosing a Camera -- Choosing the Best Camera for Your Needs -- Pocket Video Cameras -- Pocket Camera Summary -- Other Options: Pocket Video Cameras -- Higher End Video Cameras -- Other Options: Cell Phone Cameras -- Other Options: 35mm and Micro Four Thirds Cameras -- Chapter 2: Lighting and Sound -- Lighting -- Sound -- Chapter 3: Making Videos Without a Video Camera -- Make a Screencast -- Make a Video Slideshow with iPhoto -- Make a Photo Slideshow with Animoto -- Make Robots Do Your Bidding and Talk for You -- Remix, Reuse, Recycle -- Chapter 4: Recording and Shooting -- Be Like the Web Video Stars and Use a Webcam -- Quick Capture -- Talking Heads: Recording a Skype Video Chat -- Great Video, Simple Techniques -- Rule of Thirds -- Keep the End Result in Mind -- The Interview -- Tripods and Monopods -- Shooting Tips -- Chapter 5: Editing -- Why Not Edit? -- Shoot for the Edit -- In Camera Edits -- Types of Edits -- Quick and Easy Cut and Paste Editing with QuickTime Pro -- Editing a Flip Video with FlipShare -- Editing Software for Mac Users-iMovie -- iMovie YouTube Direct Upload-No Waiting -- Exporting for Upload Elsewhere -- Sending a Video to CNN's iReport -- Exporting HD with iMovie 09 -- Advanced Video Editing for Mac Users Final Cut Pro -- Online Resource for Free Final Cut Training -- Roxio Creator -- Editing without Editing: Animoto for Video -- Music -- Sharing -- Chapter 6: Uploading -- Sharing Your Video Online.
Uploading Video to YouTube -- Uploading Video to Facebook -- Uploading Flip Video to YouTube -- Uploading Video to Flickr -- Uploading Video to Blip.tv -- Viddler -- Vimeo -- Kaltura -- Eye-Fi Explore Video Card -- Expanding Your Viewership -- Watching Videos with iTunes -- Finding Videos in the iTunes Store -- Secrets to Getting Featured on the iTunes Store -- Licensing: Creative Commons -- Want to Get More Views? Put Your Video on More Than One Site -- Internet-Based Video Networks -- Going Viral -- Building Community -- Charging for Content -- Choices -- Chapter 7: Broadcasting Live -- A Stream of Information -- Live from a Cell Phone-Qik: Stories -- Camera Operation -- Qik: How To -- Stream Live from Your Mobile Phone with Ustream -- Stream Live from a Webcam with Ustream -- You on TV-Cable News Goes Live at CNN.com/LIVE -- A TV Station in Your Computer-Livestream -- Livestream How To: Webcaster -- Livestream How To: Livestream Studio -- Livestream How To: ProCaster -- Livestream and Ustream with Telestream Wirecast -- Multiple People in a Video Chat -- Chapter 8: Video Blogging-Why You Might Want a Blog -- What Is a Blog? -- Oprah's on Facebook! -- Everyone Is on Facebook -- A Transport Mechanism -- Starting Your Blog -- More Ways to Post YouTube Videos on Your Blog -- Enhancing Your Blog -- Thoughts On: Creating a Blog with Wordpress.com -- Thoughts On: Creating a Blog with Wordpress.org -- Thoughts On: Creating a Blog with TypePad -- Thoughts On: Creating a Web Site with iWeb -- Make It Easy for Your Audience to Sit Back and Watch Videos -- Interviews -- Interview: Kevin Dando -- Interview: Felicia Day -- Interview: Bre Pettis of brepettis.com -- Interview: Brett Gaylor -- Interview: Chris Pirillo, YouTube Video: We're Gonna Do It Live -- Interview: Jay Dedman, Sharing Moments -- Interview: Chuck Olsen-Here Now, The News.
Interview: Steve Woolf-Epic Fu -- Interview: Zadi Diaz-Epic Fu -- Interview: Adam Elend -- Interview: Gavin Purcell, A Talk Show That Listens -- Interview: Adam Quirk-Wreck and Salvage, But I Don't Want to Be on Video -- Interview: Robb Montgomery, Video in the Newspaper -- Interview: Jeff Jarvis -- Interview: Scott Kirsner -- Interview: Scott Monty, Social Media -- Interview: Schlomo Rabinowitz, I Subscribe to People -- Kent Nichols: Remember the Pioneers -- Shira Lazar: Living in Both Web and TV Worlds -- Justine Ezarik: Cam Girl to Web Star -- Jeff Pulver: I Am a Person -- Acknowledgments -- About the Author -- Index.
Abstract:
The era of online video has arrived-now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. Examines success stories of how companies have used online video Presents a series of plans and tools that businesses can follow as they expand onto the social web Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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