Title Page -- Copyright Page -- Dedication Page -- Contents -- Introduction: An Elephant Named Digital Communication -- Part I: How Digital Technology is Changing Communication -- 1. Deliver Meaning -- 2. The Dawn of the Multimedia Age -- 3. What is Multimedia? -- 4. Digital Media Changes the Way we Experience Information -- 5. Finding the Right Medium to Deliver your Content -- Part II: Know Thy Audience -- 6. Why Smart People Misread their Audiences -- 7. Learning about your Audience -- 8. Addressing Multiple Audiences -- 9. Researching Cultural Issues -- Part III: Know Thy Subject -- 10. If you are not a Subject Expert… -- 11. Advice for Content Experts -- Part IV: Simplicity and Clarity -- 12. Simplify your Content -- 13. But don't Oversimplify -- 14. Focus on Clarity -- Part V: Guidelines for Effective Communication -- 15. Supercommunicator Basic Guidelines -- Part VI: Humanize your Communications -- 16. Find your Human Voice -- 17. Speaking Human…Without the Human -- 18. It's Story Time! -- 19. Testimonials: A Supercommunicator's Win-Win -- 20. Case Examples that Make Learning Real -- 21. What not to do when Speaking Human -- Part VII: Getting an Audience to Care -- 22. The Power of Personalization -- 23. Rational Thinking isn't Always the Rational Choice -- Part VIII: Building Blocks and Analogies -- 24. Building a Path to Comprehension -- 25. The Power of Comparison -- 26. Analogies in a Professional Setting -- Part IX: Visual and Interactive -- 27. More than a Garnish -- 28. Quality and Integrity in Design -- 29. Visuals for Presentations -- 30. Let your Audience Explore -- 31. Your Role as a Supercommunicator -- A Debt of Gratitude -- Notes -- Index -- About the Author -- Free Sample Chapter from Lead with a Story.