Cover -- Title -- Copyright -- Dedication -- Contents -- Foreword -- Introduction -- Part One: What's Driving the Data Crush? -- 1 Mobility: Smartphones, Tablets, and the -- "Internet of Things" -- 2 Virtual Living: The Rise and Growing -- Dominance of Social Media -- 3 Digital Commerce: Infinite Options for -- Buying Goods and Services Online -- 4 Online Entertainment: Millions of Channels, -- Billions of Actors -- 5 Cloud Computing: The Death of Dedicated -- Infrastructure -- 6 "Big Data": Learning from the Flood -- Part Two: The Impact on Business -- 7 Contextification: Responding to -- the Market of One -- 8 Socialfication: The Intimacy Imperative -- 9 Quantafication: The Building -- Blocks of Business -- 10 Appification: Instant Customer -- Gratification -- 11 Cloudification: Everything as a Service -- 12 Thingification: Objects as Participants -- Part Three: How Successful Businesses -- Will Respond -- 13 Polarize: Know Thyself -- 14 Accelerate: Your Only Business -- Imperative -- 15 Data Enable: Leveraging Your Most -- Valuable Asset -- 16 Quantification: Big Data, Bigger Results -- 17 Gamify: Getting What You Pay for -- 18 Crowdsource: Putting Your -- Audience to Work -- Summary: A Few Days in Life, Circa 2020 -- Notes -- Index -- About the Author -- Free Sample Chapter from Going Social by Jeremy Goldman.