Behind Every Good Decision : How Anyone Can Use Business Analytics to Turn Data into Profitable Insight.
Title:
Behind Every Good Decision : How Anyone Can Use Business Analytics to Turn Data into Profitable Insight.
Author:
Jain, Piyanka.
ISBN:
9780814449226
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (211 pages)
Contents:
Title -- Copyright -- Contents -- Preface -- Acknowledgments -- Introduction -- SECTION 1-HELLO ANALYTICS! -- 1. Analytics or Die -- 2. What Is Analytics? -- 3. Top Seven Analytics Methodologies -- SECTION 2-DIVING DEEP -- 4. B.A.D.I.R.: Business Analytics in Five Simple Steps -- 5. Predictive Analytics, aka Rocket Science -- 6. Data and Analytics Tools -- SECTION 3-LEADERSHIP TOOLKIT -- 7. Analytics and Leadership -- 8. Competing on Analytics -- 9. Analytics Leader's Playbook -- 10. Making It Happen -- 11. Common Pitfalls -- SECTION 4-ANALYTICS AT WORK: TEN CASE STUDIES -- Appendix -- Notes -- Index -- About the Authors -- Free Sample Chapter from Data Crush.
Abstract:
In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how business professionals at any level can take the information at their disposal and leverage it to make better decisions. Packed with examples and exercises, the book shows readers how they can clarify the business question; lay out a hypothesis-driven plan; pull relevant data; and convert it to insights. Business analytics needn't be left to the specialists. This book reveals how anyone can deploy it to help solve problems, increase revenue, decrease costs, improve products, and more.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View