Contents -- about the author -- introduction -- Contributors -- CHAPTER 1: An Overview of the Fashion Business -- THE DIFFERENT MARKET SEGMENTS -- ECO FASHION -- PRODUCT CATEGORIES -- ROLES IN THE FASHION INDUSTRY -- CHAPTER 2 Getting Started -- THE BUSINESS PLAN -- WRITING A BUSINESS PLAN -- BUSINESS STRUCTURES -- VAT -- WHERE TO WORK FROM -- CHAPTER 3 Research -- THE IMPORTANCE OF RESEARCH -- IDENTIFYING YOUR TARGET CUSTOMER -- COMPARATIVE SHOPPING -- RESEARCHING TRENDS -- CHAPTER 4 Range Planning -- PLANNING YOUR PRODUCT RANGE -- PRICING STRATEGY -- CHAPTER 5 Building Your Brand -- THE IMPORTANCE OF BRANDING -- DEVELOPING YOUR UNIQUE SELLING POINT (USP) -- PREPARING A GRAPHIC DESIGN BRIEF -- BE CONSISTENT -- CHAPTER 6 Getting It Made -- THE PRODUCTION PROCESS -- SOURCING AND SELECTING MANUFACTURERS -- UK vs OFFSHORE PRODUCTION -- SAMPLE MANAGEMENT -- DESIGN OR GARMENT SPECIFICATION -- PRODUCTIONAND CRITICAL PATHMANAGEMENT -- MANAGING THE PRODUCTIONSCHEDULE -- CREATING A PRODUCTION DOCKET -- CHAPTER 7 Routes to Market -- WHOLESALE vs RETAIL -- AGENTS AND DISTRIBUTORS -- TRADE SHOWS -- CHAPTER 8 Plan, Prepare, Pitch -- THE BUYING SEASONS -- GETTING A SALES APPOINTMENT -- PREPARING YOUR PITCH -- NEGOTIATION -- CHAPTER 9 Telling the World -- AN OVERVIEW OF MARKETING AND PR -- MARKETING MATERIALS -- EXHIBITIONS AND CATWALKS -- CHAPTER 10 Finance -- BUDGETING FOR YOUR BUSINESS -- PROFIT, LOSS, AND CASH FLOWFORECASTS -- SOURCES OF FINANCE -- CHAPTER 11 Protecting Your Brand and Products -- INTELLECTUAL PROPERTY (IP) OVERVIEW -- PROTECTING YOUR TRADEMARK -- BUSINESS NAME -- Conclusion -- useful links -- glossary of fashion industry terms.