Cover -- Vorwort des Herausgebers -- Editor's Preface -- Table of Content -- Figures -- Tables -- Abbreviations -- Statistical Abbreviations and Symbols -- 1 Introduction -- 1.1 Aging Societies and the Importance of Older Consumers -- 1.2 "Older Consumer" Definition -- 1.3 Research Objective -- 1.4 Dissertation Structure -- 2 Gerontology - Aging from the Perspective of Different Sciences -- 2.1 History and Objective of Gerontology -- 2.2 Demographic Aspects of Aging -- 2.3 Biological Aspects of Aging -- 2.3.1 Changes of External Appearance -- 2.3.2 Changes of Sensory Organs -- 2.3.3 Changes of Locomotor System -- 2.3.4 Changes in Health and Epidemiology -- 2.4 Psychological Aspects of Aging -- 2.4.1 Learning and Memory -- 2.4.2 Intelligence -- 2.4.3 Personality -- 2.5 Sociological Aspects of Aging -- 2.5.1 Daily Activities -- 2.5.2 Social Network -- 2.5.3 Family Life Cycle -- 2.5.4 Critical Life Events and Daily Hassles -- 2.6 Aging Theories -- 2.6.1 Change Theories -- 2.6.2 Continuity Theories -- 2.7 Economic Aspects of Aging -- 2.7.1 Financial Situation of Old Consumers -- 2.7.2 Expenses of Old Consumers -- 2.8 Conclusion -- 3 Innovation Theory -- 3.1 Innovation Definition -- 3.2 Innovation Diffusion Research -- 3.3 Innovation Adoption Research -- 3.4 Innovation Decision Process -- 3.4.1 Different Models of the Innovation Decision Process -- 3.4.2 Awareness -- 3.4.3 Interest -- 3.4.4 Evaluation -- 3.4.5 Adoption or Rejection -- 3.5 Conceptualization of Adoption Determinants -- 3.5.1 Product-Specific Variables as Adoption Determinants -- 3.5.1.1 Perceived Relative Advantage -- 3.5.1.2 Perceived Compatibility -- 3.5.1.3 Perceived Complexity -- 3.5.1.4 Perceived Trialability and Divisibility -- 3.5.1.5 Perceived Observability and Communicability -- 3.5.1.6 Perceived Risk -- 3.5.2 Personal Characteristic Variables as Adoption Determinants.

3.5.2.1 Sociodemographic Variables -- 3.5.2.2 Psychographic Variables -- 3.5.2.3 Social Integration -- 3.5.3 Situational Variables as Adoption Determinants -- 4 Older Consumers and Consumer Electronic Products -- 4.1 Product Category Selection: Consumer Electronic Products -- 4.2 Assessing the Relevance of Determinants in the Context of Older and Younger Consumers Regarding Innovations -- 4.2.1 Role of "Age" in Innovation Adoption -- 4.2.2 Assessing the Relevance of Product-Specific Variables -- 4.2.2.1 Perceived Relative Advantage -- 4.2.2.2 Perceived Compatibility -- 4.2.2.3 Perceived Product Complexity -- 4.2.2.4 Perceived In-Store Complexity -- 4.2.2.5 Perceived Trialability and Divisibility -- 4.2.2.6 Perceived Observability and Communicability -- 4.2.2.7 Perceived Risk -- 4.2.3 Assessing the Relevance of Personal CharacteristicVariables -- 4.2.3.1 Sociodemographic Variables -- 4.2.3.2 Psychographic Variables -- 4.2.3.3 Social Assistance -- 4.2.4 Assessing the Relevance of Situational Variables -- 5 Empirical Analysis -- 5.1 Summary of Hypotheses and Research Strategy -- 5.1.1 Summary of Hypotheses -- 5.1.2 Research Strategy -- 5.2 Operationalization -- 5.2.1 Theoretical Background of the Operationalization Process -- 5.2.2 Single-Item Measures -- 5.2.2.1 Sociodemographic Variables -- 5.2.2.2 Further Descriptive Variables -- 5.2.3 Multi-Item Measures: Scales -- 5.2.3.1 Relative Advantage -- 5.2.3.2 Product Complexity -- 5.2.3.3 In-Store Complexity -- 5.2.3.4 Performance Risk -- 5.2.3.5 Financial Risk -- 5.2.3.6 Interest -- 5.2.3.7 Psychological Risk -- 5.2.3.8 Self-Efficacy -- 5.2.3.9 Social Pressure -- 5.2.4 Multi-Item Measures: Weighted Indices -- 5.2.4.1 Weighted CEPO Index (CEPO_w) -- 5.2.4.2 Social Assistance Index -- 5.2.4.3 Knowledge Compatibility Index -- 5.3 Questionnaire Development and Data Collection Strategy.

5.3.1 Particularities in Surveying Older Respondents -- 5.3.2 Questionnaire Structure -- 5.3.3 Study Sample -- 5.3.4 Data Collection Procedure -- 5.4 Statistical Data Analysis Methods -- 5.4.1 Exploratory Factor Analysis -- 5.4.1.1 Theoretical Background -- 5.4.1.2 Assumptions -- 5.4.1.3 Scale Reliability -- 5.4.2 Analysis of Variance -- 5.4.2.1 Theoretical Background -- 5.4.2.2 Assumptions -- 5.4.3 Regression Analysis -- 5.4.3.1 Theoretical Background -- 5.4.3.2 Assumptions -- 5.5 Description of the Survey Sample -- 5.5.1 Preliminary Sample Analysis -- 5.5.1.1 Questionnaire Response -- 5.5.1.2 Plausibility Checks -- 5.5.2 Sociodemographic Description of the Survey Sample -- 5.5.3 CEPO Analysis -- 5.5.3.1 Possession of Innovative and Non-Innovative CEP (ProductView) -- 5.5.3.2 Respondent Analysis Regarding CEPO (Personal View) -- 5.5.3.3 CEPO_w Analysis (Personal View) -- 5.5.4 Descriptive Statistics of the Adoption Determinant Items -- 5.6 Scale Development -- 5.6.1 Testing for EFA Assumptions -- 5.6.1.1 Unbiased Intercorrelations -- 5.6.1.2 Multivariate Normality -- 5.6.1.3 Substantial Intercorrelations -- 5.6.2 Factor Extraction and Interpretation -- 5.6.3 Scale Reliability -- 5.6.4 Descriptive Statistics of the Final Scales and Indices -- 5.7 Hypotheses Testing and Empirical Analysis of the Research Questions -- 5.7.1 Relationship Between Age and CEP Ownership -- 5.7.2 Consumers' General Assessment of Innovative CEP -- 5.7.2.1 Assumption Testing -- 5.7.2.2 Results -- 5.7.2.3 Summary -- 5.7.3 Impact of Age on CEP Ownership and on Adoption Determinants -- 5.7.3.1 Assumption Testing -- 5.7.3.2 Results of the Single Regression Analyses -- 5.7.3.3 Summary -- 5.7.4 Impact of Adoption Determinants on CEP Ownership -- 5.7.4.1 Assumption Testing -- 5.7.4.2 Results of the Multiple Regression Analyses -- 5.7.4.3 Summary.

5.7.5 Diverse Research Questions and Analyses -- 5.7.5.1 Information Source Selection -- 5.7.5.2 Social Assistance -- 5.7.5.3 Situational Variables -- 5.7.5.4 Cognitive Age -- 5.7.5.5 Gender Analyses -- 6 Conclusion -- 6.1 Synopsis and Interpretation of the Results -- 6.2 Limitations of the Study and Critical Discussion -- 6.3 Outlook and Further Research -- Appendix -- Bibliography.