Worth Fighting For : Inside the 'Your Rights at Work' Campaign.
Title:
Worth Fighting For : Inside the 'Your Rights at Work' Campaign.
Author:
Muir, Kathie.
ISBN:
9781742230733
Personal Author:
Physical Description:
1 online resource (255 pages)
Contents:
Contents -- preface and acknowledgments -- abbreviations -- prologue -- The context of the challenge to the unions -- The rise of media-driven politics -- Meeting the communication challenge -- Mobilising to win -- Campaigning on the other side: selling Work Choices -- Staying on message despite the differences -- Doing politics differently -- epilogue -- notes -- bibliography -- index.
Abstract:
This book tells the story of the ACTU's 'Your Rights at Work' campaign against Work Choices, the largest, most expensive and most sophisticated political campaign ever mounted in Australia, and one with a decisive impact on the 2007 federal election.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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Electronic Access:
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