Front Cover -- The Challenges of Ethics and Entrepreneurship in the Global Environment -- Copyright page -- Contents -- List of Contributors -- Introduction -- References -- Entrepreneurship and Existentialism: Establishing Authenticity in a Crowded Global Marketplace -- Introduction -- Reality and Knowledge -- The Value of Literature in Creating a Business Philosophy -- Existentialism -- Creating Authenticity for Entrepreneurs -- Conclusion -- References -- The Entrepreneur's Dilemma of Ethics versus Professional Acceptability with Online Reputation Management Systems -- Introduction -- The Challenge of Online Reputation Management -- The New Terminology -- Strategic Manipulation of Reputation Management Systems -- The Entrepreneur's Ethical Dilemma -- Methodology -- Research Construct Framework -- Survey -- Pilot Study Sample Population -- Results -- Identity: Concealed versus Revealed -- Intent: Deceive versus Inform -- Impetus: Unprovoked versus Provoked -- Platform: Amazon versus Yelp -- Agenda: Pro-Firm versus Anti-Firm -- Source: Endogenous versus Exogenous -- Discussion -- Final Thoughts -- References -- The Ethical Pitfalls and Opportunities of Initial Public Offerings -- Introduction -- The IPO Process and Its Impact -- Definitions and Methodology -- Results -- Discussion -- Conclusion -- Notes -- References -- The Ethics of Guerilla Behavior in Early Stage Firms -- Introduction -- Theoretical Foundations -- The Entrepreneurial Context and the Motivation for Guerrilla Behavior -- The Ethics of Guerrilla Marketing -- An Integrated Assessment Matrix for Guerrilla Actions -- Pizza and the Homeless -- Pretending to Be a Tourist -- Most Honest City in America -- Conclusions and Implications -- References -- Questioning the Ethics of University Entrepreneurship Curriculum -- Introduction.

The Task of Questioning the Ethics of an Entrepreneurship Curriculum -- Who are the Stakeholders for an Entrepreneurship Curriculum? -- What Do We Mean by the Ethics of Curriculum? -- What are the Obligations to Stakeholders? -- What then are the Expected Outcomes from the Different Perspectives of the Various Stakeholders and What Responsibilities D... -- Navigating the Ethics of Curriculum: An Ethics Evaluation Framework -- Conclusion -- References -- Curricular and Programmatic Innovation at the Intersection of Business Ethics and Entrepreneurship -- Introduction -- The Current Landscape -- Results -- Mission Alignment -- Driving Ethics and Entrepreneurship into the Curriculum -- Ethics, Entrepreneurship, and Mission -- Disruptive Innovation Workshop -- Insights at the Intersection of Business Ethics and Entrepreneurship -- Insights that Had a Primary Focus on Business Ethics -- Insights that Had a Primary Focus on Entrepreneurship -- Insights that Focused on Business School Structure and Processes -- Insights that Focused on Market Processes and System Complexity -- Conclusion -- Notes -- References -- Appendix A: Colloquia Sessions and Literature Discussed -- Applying the Lessons of Markets to Management -- Free-Enterprise Entrepreneurship Workshop -- Do Economics and Business Studies Advance Liberal Education and a Free Society? -- Freedom, Prosperity, and Heroic Entrepreneurship in Economic Debate -- Innovation, Entrepreneurship, Markets, and Liberty -- Liberty and Responsibility in Corporate Governance -- Appendix B: Foundational literature proposed by disruptive innovation workshop participants.