When tradition turns into innovation : how firms can create and appropriate value through tradition
Title:
When tradition turns into innovation : how firms can create and appropriate value through tradition
Author:
Petruzzelli, Antonio Messeni, author.
ISBN:
9781782424901
Personal Author:
Physical Description:
1 online resource (153 pages) : illustrations
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Electronic Access:
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