Pinterest™ Marketing: An Hour A Day -- Copyright -- Acknowledgments -- About the Author -- Contents -- Introduction -- Who Should Read This Book -- What You Will Learn -- What You Need -- What Is Covered in This Book -- How to Contact the Author -- Chapter 1: Understanding Pinterest -- What Is Pinterest? -- Visual Bookmarking -- Visual Idea Searching -- The History of Pinterest -- Pinterest's Quietly Explosive Growth -- An Organically Formed Community -- Demographics -- How Pinterest Makes Money -- Affiliate Links -- Ad Platform Potential -- Premium Account Potential -- Pinterest's Long-Term Potential -- Early-to-Market Advantage -- Third-Party Integration -- Sustainability for Users -- Chapter 2: Who Uses Pinterest for Marketing and Why? -- Why Are Companies Using Pinterest? -- To Drive Traffic -- To Generate (and Track) Loyalty -- To Demonstrate Product Potential -- To Better Understand Consumers -- To Establish Brand Personality -- What Types of Companies Can Benefit from Using Pinterest? -- Bloggers -- Retail Stores -- Online Publications -- Big Brands -- Small Business -- Nonprofits -- Chapter 3: What Makes Pinterest Valuable? -- Pinterest Plays Off the Impact of Imagery -- Visual Bookmarking -- Saved Images for Later Exploration -- Driven by Impulse Clicks -- Pinterest Has a Low Barrier to Entry -- Easy Account Setup -- Minimal Account Management -- Freedom from Publishing Schedules -- Pinterest Provides an Outlet for Content Curators -- Users and Businesses Can Share without Flooding Streams -- Provides Businesses with Freedom to Share More Content -- Pinterest Offers Content Segmentation to Users -- Pinterest Serves as a Gateway Rather Than a Destination -- Better Than Bookmarks for Users and Businesses -- Pinterest Works Off Latent Click Conversions -- Increased Opportunity for Traffic.

Pinterest Puts All Users on an Equal Playing Field -- Both Big and Small Companies Have Equal Leverage Potential -- How Pins Get Fed into the Stream -- Potential Benefit of More Traffic with Followers -- Equality in Ultimate Pins Based on Size of Posting Account -- Chapter 4: Week 1-Set Up a Pinterest Account -- Monday: Create an Account -- Registering for an Account -- Setting Up Your Profile -- Personal Name vs. Company Name -- Setting up a Business Account -- Tuesday: Understand the Category System -- What Are the Pinterest Categories? -- Why Do You Need to Use Pinterest's Categories? -- Browsing Categories -- Wednesday: Understand the Search System -- Searching for Pins -- Searching for People -- Searching for Boards -- Thursday: Create and Organize Your Boards -- How to Create a Pinboard -- Naming and Categorizing Pinboards -- Organizing Pinboard Display -- Friday: Start Pinning! -- Chapter 5: Week 2-Curating Content with Pinterest -- Monday: Repinning Content from Pinterest -- How to Repin Content -- Repinning Content from Your Friend's Feeds -- Repinning Content from Category Feeds -- Tuesday: Pinning New Content with the Pin It Button and Bookmarklet -- Spotting the Pin It Button on Websites -- Installing and Using the Pinterest Bookmarklet -- Using the Pin It Pop-Up Window -- Wednesday: Uploading Original Pins to Pinterest -- Why Upload an Original Pin? -- Editing an Original Pin to Include a URL -- Thursday: Pinning Products -- How to Trigger a Product Listing -- How Pinterest Displays and Categorizes Products -- Friday: Pinning Content Using a Smartphone -- Using the iPhone App -- Using the Mobile Version of Pinterest -- Chapter 6: Week 3-Find and Attract Followers -- Monday: Understand Followers and Following -- Why Following Users Is Important -- Why Gaining Followers Is Important -- Understanding the Exponential Reach of Pinterest.

Tuesday: Find People to Follow -- Finding People You Know -- People by Association -- People by Category -- Wednesday: Selectively Follow Users' Boards -- The Problem with Following a User -- Follow One (or Many) Boards -- Refine Your Follow Strategy over Time -- Thursday: Understand Commenting and Liking -- Liking a Pin -- Commenting on a Pin -- Friday: Recategorize Pins over Time -- Creating Multiple Boards for the Same Topic -- The Value in Recategorizing -- Deleting Pins -- Chapter 7: Week 4-Purposely Propagating Pins on Pinterest -- Monday: Getting Your Pins into the Stream -- How Pins Enter the Topical Stream -- The "Popular" Stream -- Getting into the Product Stream -- Tuesday: Building Momentum by Timing Pins -- Testing the Impact of Pins by Time of Day -- Giving Pins a Boost -- The Cycle of Popular Pins -- Wednesday: Controlling How Pins Are Posted -- Influencing the Images a Pinner Shares -- Influencing the Description of a Pin -- Disallowing Pinning from Your Site -- Thursday: Understanding the Impact of a Good Image -- Pins vs. Repins: The Difference Is in the Drive -- Types of Images That Capture Interest -- Why Teaser Images Work So Well -- The Question of Watermarks -- Friday: Creating Pinterest-Specific Image Collages -- Using Step-by-Step Collages -- Using Before-and-After Images -- Using a Magazine-Style Captioned Image -- Chapter 8: Week 5-Track and Monitor Pinterest Traffic -- Monday: Finding Out What Content Has Been Pinned from Your Site -- Searching Pinterest for Pins from a Specific Website -- Quick-Click Access to Other Pinned Images -- What to Look for in the Listings -- Tuesday: Understanding the Value of Pins vs. Repins -- What Does a High Number of Pins Mean? -- What Do Pins Mean for Your Marketing Efforts? -- What Does a High Number of Repins Mean? -- What Do Repins Mean to Your Marketing Efforts?.

Wednesday: Tracking the Traffic Generated by Pins -- Checking Your Analytics for Traffic Increases -- Measuring Pinterest Traffic -- Identifying Traffic from Individual Pins -- Which Pins Create the Most Value -- Thursday: Understanding Why Pinterest Traffic Arrives over Time -- The Pinterest Wave -- Impulse Pins and Latent Click-Throughs -- Why Traffic Doesn't Always Match Pin Numbers -- Friday: Using Third-Party Tools for Pinterest Analytics -- PinAlerts -- Curalate -- Repinly -- Chapter 9: Week 6-Developing a Successful Pinterest Strategy -- Monday: Learning How Your Target Market Uses Pinterest -- Mining Pinterest Search for Consumer Insight -- Identifying Potentially Influential Pinners -- Tuesday: Discovering Patterns in Topical Pins -- What Concepts or Ideas Are Pinned Repeatedly -- What Images Are Being Selected -- What Are the Board Names Being Used for Pins? -- Wednesday: Recruiting Evangelists and Fans for the Effort -- Letting Influencers and Evangelists Curate Your Boards -- A Warning Regarding Group Boards -- Pinning and Featuring Fan Content -- Thursday: Finding Tie-ins to Other Social Media Channels -- Promoting Involvement on Facebook -- The Twitter Connection -- Video Sites (YouTube and Vimeo) -- Friday: Understanding Your Staffing Availability -- Determining Staff Needs -- How Much Time to Spend on Pinterest -- Regular Hours or Scattered Hours -- Chapter 10: Week 7-Leveraging Boards for Better Reach -- Monday: Creating a Strategic Pinboard Structure -- What Are Your Goals for Pinterest? -- Tuesday: Categorizing Boards -- When to Add New Boards -- Determining Board Names -- Wednesday: Organizing and Reorganizing Boards -- Moving and Removing Pins Over Time -- The Value of Reordering Board Displays -- Thursday: Creating Boards with Multiple Curators -- The Value of Multiple Curators -- Finding and Adding Curators.

Friday: Creating Short-Term Boards for Marketing Purposes -- Seasonal Boards -- Event-Driven Boards -- Campaign-Driven Boards -- Chapter 11: Week 8-Using Pinterest to Attract Traffic -- Monday: Promoting Your Own Content -- When to Pin Your Own Content -- Joining or Creating a Cooperative -- Tuesday: Creating Pinterest-Focused Content -- The Most Popular Topics on Pinterest -- The Most Popular Types of Pins on Pinterest -- Wednesday: Leverage Your Team -- Taking Stock of Team Interests -- Focused vs. General Staff Involvement -- One Account or Multiple Accounts? -- When Your Team Consists of a Single Person -- Thursday: Developing a Resource Board -- Pinning Content That Educates Your Audience -- Pinning Content That Inspires Your Audience -- Pinning Content That Supports Your Brand -- Pinning Content That Displays Your Brand in Use -- Friday: Pinterest Best Practices -- Individual Pin Best Practices -- Pinboard Best Practices -- Pinterest Marketing Best Practices -- Chapter 12: Week 9-Using Pinterest to Engage with Fans -- Monday: Play to the Interests of Your Audience -- Look for Natural Brand Tie-ins -- Offer Activity-Inspired Discounts -- Measure Response to Test Boards -- Tuesday: Featuring Content That Highlights Your Brand -- Inspirational Content and Quotes -- Educational Content and How-tos -- Your Products in Action -- Wednesday: Promoting Other Sites' Content -- The Value of Promoting Third-Party Content -- Pin the Content of Evangelists -- Promote Other Pinners and Bloggers -- Thursday: Creating Crowd-Sourced Boards -- Curating from Hashtags and Mentions -- Leveraging Content from Other Channels -- Leveraging Third-Party Pinners -- Friday: The Value of Cross-Channel Integration -- Highlighting a Featured Pinner -- Promoting Pinterest Content on Other Channels -- Chapter 13: Week 10-Pinterest Marketing Through Contests.

Monday: Understanding Pinterest Contests.