Marketing Nutrition : Soy, Functional Foods, Biotechnology, and Obesity.
Title:
Marketing Nutrition : Soy, Functional Foods, Biotechnology, and Obesity.
Author:
Wansink, Brian.
ISBN:
9780252092794
Personal Author:
Physical Description:
1 online resource (225 pages)
Series:
The Food Series
Contents:
Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Credits -- Introduction -- PART 1: SECRETS ABOUT FOOD AND PEOPLE -- 1. Nutrition Knowledge That Matters -- 2. Classified World War II Food Secrets -- 3. If It Sounds Good, It Tatsts Good -- PART 2: TOOLS FOR TARGETING -- 4. Profiling the Perfect Consumer -- 5. Mental Maps That Lead to Consumer Insights -- 6. Targeting Nutritional Gatekeepers -- PART 3: THE HEALTH OF NATIONS -- 7. The De-marketing of Obesity -- 8. Why Five-a-Day Programs Often Fail -- 9. Winning the Biotechnology Battle -- 10. Managing Consumer Reactions to Food Crises -- PART 4: LABELING THAT ACTUALLY WORKS -- 11. Leveraging Food and Drug Administration Health Claims -- 12. Health Claims: When Less Equals More -- PART FIVE: MARKETING NUTRITION -- 13. Introducing Unfamiliar Foods to Unfamiliar Lands -- 14. Global Best Practices -- Conclusion: Looking Backward and Speeding Forward -- References and Suggested Readings -- Index.
Abstract:
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. _x000B_.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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