Drupal Search Engine Optimization -- Table of Contents -- Drupal Search Engine Optimization -- Credits -- About the Author -- About the Reviewers -- www.PacktPub.com -- Support files, eBooks, discount offers and more -- Why Subscribe? -- Free Access for Packt account holders -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. An Introduction to Search Engine Optimization -- What is SEO? -- SEO terminology -- .htaccess -- 301 redirect (also known as Permanent Redirect) -- 302 redirect (also known as Temporary Redirect or Found) -- 404 error (also known as Page Not Found) -- AdSense -- AdWords -- Alexa Rank -- Alt attribute -- Anchor -- Back link (also known as an "inbound link") -- Bing Webmaster -- Black hat -- Bot (also known as Robot, Spider, or Crawler) -- Canonical URLs -- Cloaking -- Crawl depth -- Deep link -- Doorway page (also known as a "gateway page") -- Duplicate content penalty -- Google Webmaster -- Internal link density -- KEI -- Keyphrase density (also known as "keyword density") -- Keyword (or Keyphrase) -- Keyphrase stuffing -- Landing page -- Link building -- Link farm -- Link text (also known as "anchor text") -- Long tail -- Meta tags -- MozRank -- nofollow -- Organic rank -- Outbound link -- PageRank -- PPC -- Reciprocal link -- Redirect -- Robots.txt -- SEF URLs -- SEM -- SEOMoz -- SERP -- SMO -- Splash page -- Stop word -- Title attribute -- White hat -- XML sitemap -- How search engines assess sites? -- Summary -- 2. Configuring Drupal's SEO Options -- Configuring Site Details -- Setting the site name -- Setting the slogan -- Creating custom error pages -- Setting up search engine friendly URLs -- Enabling Clean URLs -- Enabling the Path module -- Writing Custom URL aliases.

Setting up taxonomy and tagging -- Configuring your site's RSS feeds -- Summary -- 3. Useful Extensions to Enhance SEO -- Finding SEO modules -- Top SEO modules for Drupal -- Drupal SEO Tools -- Facebook social plugins integration -- Global Redirect -- Meta tags -- Page Title -- Pathauto -- Search 404 -- SEO Checklist -- SEO UI -- SEO Watcher -- SexyBookmarks -- TagClouds -- XML sitemap -- Installing and configuring common SEO modules -- Enhancing SEF URLs -- Implementing metadata management -- Improving Title Tag management -- Setting up Canonical URLs -- Setting up your XML sitemap -- Providing social bookmarking -- Summary -- 4. Getting Ready for Launch -- Determining your SEO strategy -- Identifying keywords and phrases -- Assessing keyword effectiveness -- Tapping into the power of stemming and variants -- Content strategies for enhancing search engine ranking -- Managing metadata -- Setting up third-party services that can assist with SEO -- Getting started with Google Analytics -- Working with Google Webmaster Tools -- Working with Bing Webmaster Tools -- Summary -- 5. Managing SEO on a Live Site -- Link building -- Identifying quality link partners -- Managing a link marketing campaign -- Creating your own links -- Directories -- Press releases -- Video and file sharing -- Social media optimization -- Reporting and tracking -- Popularity metrics -- Traffic source metrics -- e-Business metrics -- Link metrics -- Summary -- Index.