Advertising exposure, memory, and choice
Title:
Advertising exposure, memory, and choice
Author:
Mitchell, Andrew A., 1939-
ISBN:
9780203772195
9781134756988
9781134757053
9781134757121
9781138966147
9781299695665
Publication Information:
Hillsdale, N.J. : L. Erlbaum, 1993.
Physical Description:
1 online resource (vii, 349 pages) : illustrations
Series:
Advertising and consumer psychology
Advertising and consumer psychology.
Local Note:
O'Reilly
Subject Term:
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