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1.
Grow the core : how to focus on your core business for brand success
Grow the core : how to focus on your core business for brand success
by
Taylor, David, 1964-
https://go.oreilly.com/library-access/library/view/-/9781118484708/?ar
https://learning.oreilly.com/library/view/~/9781118484708/?ar
https://learning.oreilly.com/library/view/~/9781118484708
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2.
Branding strategies for success
Branding strategies for success
by
Light, Larry. Six rules for brand revitalization.
https://learning.oreilly.com/library/view/~/9780133039030/?ar
https://go.oreilly.com/library-access/library/view/-/9780133039030/?ar
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