The hidden persuaders
Title:
The hidden persuaders
Author:
Packard, Vance, 1914-1996.
ISBN:
9780978843106
Personal Author:
Edition:
Reissue ed.
Publication Information:
Brooklyn, N.Y. : Ig Pub., c2007.
Physical Description:
240 p. ; 21 cm.
General Note:
Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
Contents:
1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
Electronic Access:
Table of contents only http://www.loc.gov/catdir/toc/ecip0721/2007027043.htmlPublisher description http://www.loc.gov/catdir/enhancements/fy1007/2007027043-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1007/2007027043-b.html