CONTENTS -- I: BRITISH BROADCASTING TODAY -- Britain's Two Broadcasting Agencies -- The Problems of British Broadcasting -- II: THE BRITISH BROADCASTING CORPORATION -- A Historical Review -- The BBC as a Monopoly -- BBC Finances -- The BBC as a Public Corporation -- The BBC Staff -- The BBC's Physical Plant -- BBC Program Policies -- The BBC and Competition -- III: THE INDEPENDENT TELEVISION AUTHORITY -- The Background for British Commercial Television -- The Campaign for Commercial Television -- The Structure of the ITA -- Program Requirements -- Advertising -- ITA Finances -- ITA Staff and Facilities -- IV: INDEPENDENT TELEVISION'S PROGRAM COMPANIES -- The Program Companies Before the Law -- The Program Contractors -- Program Company Finances -- Studios and Staff -- Advertising Agencies in Independent Television -- V: TELEVISION PROGRAMS IN THE UNITED KINGDOM : NEWS AND OPINION -- Hours on the Air -- Networks in British Television -- Program Balance and Emphasis -- BBC News and Special Events Programs -- ITV News -- Programs of Opinion and Controversy -- VI: TELEVISION PROGRAMS IN THE UNITED KINGDOM : POLITICAL BROADCASTING -- Party Political and Ministerial Broadcasts -- Election Broadcasts -- The 1959 General Election -- VII: TELEVISION PROGRAMS IN THE UNITED KINGDOM: INFORMATION, EDUCATION, AND ENTERTAINMENT -- Informational Programs for Adults -- Programs for Schools -- Children's Programs -- Religious Programs -- Programs of Serious Music -- Dramatic Programs -- Light Entertainment and Sports -- Films -- Eurovision -- Regional Broadcasting -- The Commercials -- VIII: THE IMPACT OF TELEVISION ON RADIO, PRESS, AND CINEMA -- The Early Years of Radio -- Postwar Reorganization -- The Influence of Television on Radio -- The New Pattern -- Television and the Press -- Television and the Cinema -- IX: THE AUDIENCE FOR BRITISH RADIO AND TELEVISION.

Sources of Information -- Distribution of Radio and Television Receivers -- Total Consumption of Radio and Television -- Program Preferences -- Conclusions -- X: THE FUTURE OF BRITISH BROADCASTING -- Monopoly versus Competition, -- The Future of British Broadcasting -- APPENDIX -- NOTES -- BIBLIOGRAPHY -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W.