International marketing a strategic approach to world markets
Title:
International marketing a strategic approach to world markets
Author:
Majaro, Simon.
Personal Author:
Publication Information:
London : Routledge, 2013.
Physical Description:
307 p. : ill.
Series:
Routledge library editions. International marketing ; v. 25
General Note:
First published in 1977 by Unwin Hyman. Revised edition 1987, seventh edition 1991.
Subject Term:
Genre:
Added Corporate Author:
Electronic Access:
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