BOOK COVER -- HALF-TITLE -- TITLE -- COPYRIGHT -- CONTENTS -- ABBREVIATIONS -- PREFACE TO THE SECOND EDITION -- PART ONE: ECONOMICS OF INDUSTRY -- 1 AN INTRODUCTION -- 2 STRUCTURE, CONDUCT AND PERFORMANCE: AN OVERVIEW -- Elements of Structure and Performance -- Some Econometric Considerations -- Some Problems -- Definitions of Firms and Industries -- Notes -- 3 INDUSTRIAL CONCENTRATION -- Introduction -- The Measurement of Concentration -- Measures of Concentration -- Concentration in Britain and the United States -- Multinational Enterprise -- Determinants of Concentration -- Notes -- 4 COST CONDITIONS AND ECONOMIES OF SCALE -- Introduction -- Sources of Economies of Scale -- Estimation of Cost Conditions -- Statistical Cost Curves -- Engineering Approach -- Survivor Technique -- Estimates of Cost Conditions -- Statistical Cost Curves -- Engineering Approach -- Survivor Technique -- Short-run Cost Conditions -- Firm-level Economies -- Learning-by-doing -- Conclusions -- Notes -- 5 CONDUCT AND BEHAVIOUR -- Objectives of the Firms -- Impact of Economies of Scale on Price -- Product Differentiation -- Absolute Cost Advantage -- Impediments Against New Entry -- Collusion and Restrictive Practices -- Conclusion -- Notes -- 6 INDUSTRIAL STRUCTURE AND PROFITABILITY -- Links between Concentration and Profitability -- Some Further Considerations -- Measurement of Variables -- British Studies -- American Results -- Canadian Studies -- Conclusion -- Notes -- 7 ADVERTISING -- Advertising as a Decision Variable -- Information or Persuasion -- Advertising and Profitability -- Advertising as Behaviour -- Advertising as Performance -- Summary of Propositions -- Advertising and Concentration -- Concentration and Advertising -- Advertising and Changes in Concentration -- Advertising and Profitability -- Conclusions -- Notes.

8 INNOVATION, INVENTION AND INDUSTRIAL STRUCTURE -- Introduction -- Research Intensity and Firm Size -- Efficiency and Firm Size -- Innovation and Firm Size -- Research and Industrial Structure -- Impact on Industrial Structure -- Notes -- 9 PRICES, PRICE CHANGE AND OLIGOPOLY -- Introduction -- Price Decisions -- Structure and Pricing -- Summary of Evidence -- Notes -- 10 THE STRUCTURE-CONDUCT-PERFORMANCE APPROACH: A CRITIQUE -- Note -- PART TWO: ECONOMICS OF FIRMS -- 11 MANAGERIAL THEORIES OF THE FIRM -- Introduction -- Theories of Baumol and Marris -- The Evidence on Managerial Control -- The Separation of Ownership and Control -- Performance Differences between Owner-controlled and Manager-controlled Firms -- Determinants of Executive Income -- Organisational Structure -- Notes -- 12 THE GROWTH OF FIRMS: SPEED AND SCOPE -- Introduction -- Profitability and Size -- Growth and Firm Size -- Growth and Profitability -- The Evidence -- Profitability and Size -- Growth and Size -- Growth and Profitability -- Horizontal and Vertical Integration -- Diversification -- Notes -- 13 ACQUISITIONS AND MERGERS -- Introduction -- The Neo-classical Theory -- The Theory of Marris -- Market Power Theory -- Managerial Interests -- Review of Evidence on Acquisitions -- Profitability -- Valuation Ratio -- Growth -- Size -- Evidence on Impact of Acquisitions -- On Profitability -- On Efficiency -- On Growth -- On Concentration -- Notes -- PART THREE: ECONOMICS OF POLICY -- 14 THE WELFARE LOSS OF MONOPOLY -- The Measurement of Welfare Loss Under Monopoly -- Estimates of Monopoly Welfare Loss -- An Alternative Approach -- General Remarks on Monopoly Welfare Loss -- Costs of Monopolisation -- Conclusion -- Notes -- 15 COMPETITION AND INTERVENTION -- Introduction -- Atomistic Competition -- Contestable Markets -- Workable Competition -- Laissez-faire.

Public Intervention and Ownership -- Assumptions about Cost Conditions -- Can Industrial Policies be Implemented? -- Notes -- 16 ASPECTS OF RECENT INDUSTRIAL POLICY -- Introduction -- Restrictive Practices and Cartels -- UK Policy -- US Policy -- Monopoly Policy -- UK Policy -- US Policy -- EEC Policy -- Merger Policy -- UK Policy -- US Policy -- Restructuring Industry -- Privatisation -- Efficiency Investigations -- Competition Act 1980 -- Conclusion -- Notes -- BIBLIOGRAPHY -- SUBJECT INDEX -- AUTHOR INDEX.