Personalities and products a historical perspective on advertising in America
Title:
Personalities and products a historical perspective on advertising in America
Author:
Applegate, Edd.
ISBN:
9780313029943
Personal Author:
Publication Information:
Westport, Conn. : Greenwood Press, 1998.
Physical Description:
1 online resource (xii, 178 p.)
Series:
Contributions to the study of mass media and communications, no. 53
Contributions to the study of mass media and communications ; no. 53.
Contents:
Advertising in colonial America -- The first advertising agents -- How P.T. Barnum helped change the course of advertising -- Advertising patent medicine : the rise of Lydia Pinkham -- John Wanamaker and his influence on retail advertising -- Albert Lasker and the Lord and Thomas advertising agency -- Procter & Gamble and advertising cleanliness : the first 100 years -- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s.
Geographic Term:
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=182277