The food industry wars marketing triumphs and blunders
Title:
The food industry wars marketing triumphs and blunders
Author:
Michman, Ronald D.
ISBN:
9781429473064
Personal Author:
Publication Information:
Westport, Conn. : Quorum, 1998.
Physical Description:
1 online resource (xiii, 263 p.)
Contents:
Food marketing and distribution -- The fast-food industry -- The ice cream industry -- The soup industry -- The breakfast cereal industry -- The baby food industry -- The ethnic food industry -- The snack food industry -- The candy industry -- The soft-drink industry.
Genre:
Added Author:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=192317