Cover -- Half-title -- Title -- Copyright -- Contents -- Preface to the first edition -- OBJECTIVES -- OUTLINE AND APPROACH -- A GUIDING IMAGE: HARSH LIGHT AND SOFT FOCUS -- APOLOGIES AND ACKNOWLEDGMENTS -- Preface to the second edition -- CHAPTER 1 Substance -- IT'S REAL! CULTURE BEHELD -- Culture defined -- Culture is taken for granted -- Culture is shared -- Encounter with the other -- ANTHROPOLOGY DEFINED: A HOLISTIC DISCIPLINE -- PERCEIVING HOLISTICALLY -- A holistic view of nature -- WHOLES DIFFERENTIATED INTO PARTS: ANALYTICAL CONSTRUCTS -- CULTURE AND EXPERIENCE -- THE CONCEPT OF CULTURE IN RELATION TO NATURE -- Roots in Western civilization -- The separation of culture from nature in anthropology -- Structuralism -- Culture and nature as categories in folk, academic, and anthropological culture -- Anthropological culture: evolution and other theories -- SOCIETY -- The small community -- THE EXOTIC LOCATION OF COMMUNITY AND CULTURE -- CULTURE AND COMMUNITY IN RELATION TO INDIVIDUAL AND MEANING -- GLOBALIZATION, POWER, AND GENDER -- ESSENTIALISM AND GENDER -- OVERVIEW -- CHAPTER 2 Method -- TRAVEL -- FIELDWORK -- Fieldwork and the twice-born: a testimony -- Participation and observation -- Engagement and position -- FIELDWORK AND RELATED ENDEAVORS -- INTERPRETATION -- Description and interpretation -- Positivism and interpretation -- An example of interpretation: the construction of substance -- GENERALIZATION -- Universals -- Covariation -- THE MIDDLE GROUND: ETHNOGRAPHIC GENERALIZATION -- Functionalism -- Configurationalism -- Case study: a social drama -- Symbolic analysis -- Ethnographic generalization -- DEDUCTION, EXPERIMENTATION, AND INTROSPECTION -- FIELDWORK, ETHNOGRAPHY, AND THEORY -- CHAPTER 3 Significance -- THE GREATEST STORY EVER TOLD -- Books, museums, and worldviews -- THE EVOLUTIONARY AND THE INTERPRETIVE PERSPECTIVES.

IMPLICATIONS FOR PRACTICE: THE MASTERY OF OUR FUTURE AND THE FUTURE OF OUR MASTERY -- Some uses of anthropology: applied anthropology -- Public anthropology -- Human rights and other issues -- Why anthropology is necessarily applied -- Positivist and interpretive models: implications for practice -- The relevance of irrelevance: anthropology as antidote -- HARSH LIGHT AND SOFT FOCUS -- Notes -- 1 SUBSTANCE -- 2 METHOD -- 3 SIGNIFICANCE -- Index.