The 22 immutable laws of branding : how to build a product or service into a world-class brand
Title:
The 22 immutable laws of branding : how to build a product or service into a world-class brand
Author:
Ries, Al, author.
Personal Author:
Physical Description:
1 online resource (1 volume)
General Note:
"This edition combines The 22 immutable laws of branding and The [11] immutable laws of Internet branding with added illustrations and text."
Local Note:
O'Reilly
Added Author:
Holds: Copies: