Cases on worldwide e-commerce theory in action
Title:
Cases on worldwide e-commerce theory in action
Author:
Raisinghani, Mahesh S., 1967-
ISBN:
9781591400134
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Ave., Hershey, PA, 17033, USA), 2002.
Physical Description:
electronic texts (xii, 260 p. : ill.) : digital files.
Contents:
Chapter I. GlobeRanger Corporation / Hanns-Christian L. Hanebeck ... [et al.] -- Chapter II. Implementation Management of an E-Commerce-Enabled Enterprise Information System: A Case Study at Texas Instruments / R. P. Sundarraj and Joseph Sarkis -- Chapter III. A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International / David Paper, Kenneth B. Tingey -- Chapter IV. E-Learning Business Models: Framework and Best Practice Examples / Sabine Seufert -- Chapter V. Growth and Consolidation in the Spanish-Speaking E-Commerce Market / Roberto Vinaja -- Chapter VI. Inca Foods: Reaching New Customers Worldwide / J. Martn̕ Santana -- Chapter VII. Reality vs Plan: How Organizational E-Commerce Strategies Evolve / David Gordon and James E. Skibo -- Chapter VIII. Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses / Margaret T. O'Hara, Hugh J. Watson -- Chapter IX. Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger / Ira Yermish and Dale A. Bondanza -- Chapter X. ENI Company / Ook Lee -- Chapter XI. SAFECO: Leveraging the Web in a Knowledge-Based Service Industry / Debabroto Chatterjee and Leonard M. Jessup -- Chapter XII. E*Trade Securities, Inc., Pioneer Online Trader, Stuggles to Stay on Top / Adam T. Elegant and Ramiro Montealegre.
Abstract:
The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this publication are valuable to practitioners and academicians in the e-commerce/information systems field as learning and teaching resources. The cases, based on real life experience in e-commerce will demonstrate situations and challenges for a world in which IT is no longer restricted by corporate walls.
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Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-930708-27-3