Preliminaries -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1 The Dark Side -- Chapter 2 The Opportunities and Threats of Online -- Chapter 3 Customer Diversion -- Chapter 4 Managing Partner Compliance -- Chapter 5 Counterfeits and Gray Markets -- Chapter 6 Defending Against Digital Piracy -- Chapter 7 The Costs of Compromised Privacy and Security -- Chapter 8 Using Online Competitive Intelligence to Outmaneuver Competitor Brands -- Chapter 9 How to Use Online Monitoring to Control Your Brand and Capture Revenue -- Chapter 10 Constructing Your Plan of Attack -- Chapter 11 Mobilizing the Forces -- Glossary -- Appendix -- Notes -- Index.