Gurus on Business Strategy.
Title:
Gurus on Business Strategy.
Author:
Grundy, Tony.
ISBN:
9781854185273
Personal Author:
Physical Description:
1 online resource (234 pages)
Contents:
About the author -- List of illustrations -- Introduction -- ONE A taster of the gurus -- TWO Key strategic concepts -- THREE The business strategy gurus -- FOUR Champney's health resort and the business strategy gurus -- FIVE Marks & Spencer and the business strategy gurus -- SIX Checklists for managing strategy -- SEVEN Conclusion - gurus and the future -- References -- Contents.
Abstract:
A guide to the world's most important writers on business strategy. It summarizes all the key concepts and the contribution of each of the leading thinkers in the field, with pros and cons of each theory. It also provides a series of checklists to aid the development of business strategies.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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