International Business Negotiations.
Title:
International Business Negotiations.
Author:
Simintiras, Antonis.
ISBN:
9781845445034
Personal Author:
Physical Description:
1 online resource (107 pages)
Series:
International Marketing Review ; v.20
International Marketing Review
Contents:
Contents -- Abstracts and keywords -- Guest editorial -- International business negotiations -- Social capital and the dynamics of business negotiations between the northern Europeans and the Chinese -- Negotiation approaches -- A comparative analysis of sales training in Europe.
Abstract:
Business on both a local and international scale depends on negotiations; theyare an everyday factor of the business world, and their importance shows onthe bottom line of every company's accounts. Without successful negotiations,businesses will ultimately fail and, unfortunately, negotiations breakdownwith disturbing regularity (Bazerman, 1986).
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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