Issues In Internet Marketing.
Title:
Issues In Internet Marketing.
Author:
Deans, Kenneth R.
ISBN:
9781845445584
Personal Author:
Physical Description:
1 online resource (56 pages)
Series:
Marketing Intelligence & Planning ; v.21
Marketing Intelligence & Planning
Contents:
Contents -- Abstracts & keywords -- Guest editorial -- Internet based marketing research -- A comparison of online and postal data collection methods in marketing research -- Luxury branding on the Internet -- Web site characteristics and business performance -- E-relationships -- E-trust.
Abstract:
The Internet, and its incorporation in whatmany of us refer to as ''traditional''marketing management, presents marketingmangers and academics with as manychallenges as it does opportunities.Personally, I believe we could have avoidedmuch of the hype and cut to the reality ofwhat was really happening and evolvingmuch sooner.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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