Web Copy That Sells : The Revolutionary Formula for Creating Killer Copy Every Time.
Title:
Web Copy That Sells : The Revolutionary Formula for Creating Killer Copy Every Time.
ISBN:
9780814428108
Physical Description:
1 online resource (239 pages)
Contents:
Contents -- Foreword -- Acknowledgment -- Introduction -- 1 Getting Started: The Dynamics of Web Selling -- 2 A Simple Blueprint for Writing Killer Web Copy -- 3 From Prospects to Purchasers: The Psychological Motivators -- 4 Crafting Your Copy -- 5 E-Mail Marketing: The Internet's Killer Application -- 6 Online Marketing Communications: It's What You Do After People Visit Your Website That Counts -- 7 Last but Not Least: Tying It All Together -- Index.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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