Business solutions on demand transform the business to deliver real customer value
Title:
Business solutions on demand transform the business to deliver real customer value
Author:
Cerasale, Mark Vincent, 1969-
ISBN:
9780749441722
9781417519224
9780749446710
Personal Author:
Edition:
1st ed.
Publication Information:
London ; Sterling, VA : Kogan Page, 2004.
Physical Description:
1 online resource (xviii, 278 p.) : ill.
Series:
Gale virtual reference library
Gale virtual reference library.
Contents:
1 Business strategy; 2 Transformation in; 3 The low-cost; 4 The solutions; 5 Transformation in; 6 Industries; 7 Business innovation; 8 The business; 9 Solution creation; 10 The customer; 11 Solution marketing; 12 The industry; 13 Knowledge; 14 The knowledge; 15 Business design; 16 Change; Index.
Abstract:
Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, this book shows how companies can increase sales and improve margins by introducing a range of solutions. It emphasizes the need to continually exceed customers' expectations.
Corporate Subject:
Genre:
Added Author:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108779