Cover -- Half Title -- Title Page -- Copyright Page -- Brief Table of Contents -- Detailed Table of Contents -- Preface -- Part I. The Emerging Global Economy -- 1. Managing in the Global Economy: An Introduction -- Importance of Global Business -- Factors Influencing Global Business: An Organizing Framework -- The Global Manager -- The Road Ahead -- Key Terms -- Global Manager's Workbook 1.1: Are Management Styles Converging? -- Global Manager's Workbook 1.2: Special Assignment-Romania -- 2. Challenges and Prospects of Globalization -- Outsourcing to India -- Challenges of Globalization -- Stages in Globalization -- The Globalization Enigma -- Globalization: A Point of View -- Key Terms -- Global Manager's Workbook 2.1: Globalization and You -- Global Manager's Workbook 2.2: Meeting the Globalization Challenge -- 3. Economic Foundations of Global Business -- Slovakia's Emerging Automobile Industry -- Economic Environment and Global Competition -- Competition Between Nations -- Competition Among Firms and Industries -- Institutional Influences on Trade and Economic Development -- Developing Global Economic Literacy -- Key Terms -- Global Manager's Workbook 3.1: Honduran Textile Trade -- Global Manager's Workbook 3.2: World Trade Organization -- 4. National Trade Policy and Competitive Advantage -- Singapore's Drive for Economic Prosperity -- Rationale for National Trade Intervention -- Strategies for National Economic Development -- Industrial Policy and Economic Development: The Case of Japan -- Barriers to International Trade -- International Trade Promotion -- Combating Unfair Trade Practices -- Key Terms -- Global Manager's Workbook 4.1: Culture and Industrial Policy -- Global Manager's Workbook 4.2: Celtic Tiger -- 5. Legal and Political Foundations of Global Business -- Seeking Political Favors in Nigeria.

Legal Environment of Global Business -- The Darker Side of Global Business -- Political Risk in Foreign Investments -- Social Responsibility in Global Business -- Key Terms -- Global Manager's Workbook 5.1: Leveling the Playing Field -- Global Manager's Workbook 5.2: Manufacturing in Underdeveloped Countries -- 6. Economic Integration and Regional Trading Blocs -- Poland Joins the European Union -- Rationale for Regional Economic Integration -- Degrees of Regional Economic Integration -- NAFTA and the Maquiladora Program -- The European Union -- Key Terms -- Global Manager's Workbook 6.1: Future of NAFTA -- Global Manager's Workbook 6.2: Future of the European Union -- Part II. Culture, Organization, and Strategy -- 7. Cultural Foundations of Global Business -- A Story of Two Cows -- Understanding Cultural Differences -- Inside China: A Study in Culture -- The Culture Theory Jungle -- Comparing Models of National Cultures -- Key Terms -- Global Manager's Workbook 7.1: Promontory Point -- Global Manager's Workbook 7.2: Dining Out in Lougang -- 8. Assessing Cultural Differences -- Made in USA -- Navigating the Culture Theory Jungle -- Reframing Culture: A "Big Five" Approach -- Assessing Cultural Differences -- Mapping Cultural Distances -- Key Terms -- Global Manager's Workbook 8.1: Personal Values Survey -- Global Manager's Workbook 8.2: Mapping Cultural Distances -- 9. Organizing for Global Business -- All in the Family, Japanese-Style -- Organizing for Global Competition -- Culture, Organization, and Management: Inside the Japanese Keiretsu -- Types of Keiretsu Structures -- Management in a Japanese Keiretsu -- Key Terms -- Global Manager's Workbook 9.1: Organizing in the United States and Japan -- Global Manager's Workbook 9.2: Reinventing Nissan -- 10. Developing Global Business Strategies -- Wal-Mart Goes to Mexico.

Culture and Strategy: Wal-Mart, Carrefour, and Aldi -- Strategies for Global Competition -- Strategies for Market Entry -- Doing Business in Mexico: Inside the Mexican Grupo -- Key Terms -- Global Manager's Workbook 10.1: Mexican Coke -- Global Manager's Workbook 10.2: Embraer -- 11. Building Global Strategic Alliances -- Korean Firms Capitalize on Strategic Alliances -- Types of Global Strategic Alliances -- Organizing Global Strategic Alliances -- Benefits of Strategic Alliances -- Drawbacks of Strategic Alliances -- Managing Strategic Alliances: Inside the Spanish Empresa -- Managing Strategic Alliances: Inside the Korean Chaebol -- Key Terms -- Global Manager's Workbook 11.1: Secoinsa -- Global Manager's Workbook 11.2: AmKor Technologies -- 12. Strategies for International Negotiation -- General Electric Meets Mitsubishi -- Steps in International Negotiation -- Basic Negotiating Strategies -- Strategies for Successful International Negotiation -- Negotiating with the Japanese: Inside the Japanese Keiretsu -- Negotiating with Brazilians: Inside the Brazilian Empresa -- Brazilian versus Japanese Negotiation Style -- Key Terms -- Global Manager's Workbook 12.1: Negotiating in Japan -- Global Manager's Workbook 12.2: InBev -- Part III. Managing Global Operations -- 13. Staffing Global Operations -- Unilever Goes to Brazil -- The International Staffing Challenge -- International Staffing Models -- Host-Country Nationals -- Expatriate Managers -- Managing Cultural Adaptation -- Managing Repatriation -- Key Terms -- Global Manager's Workbook 13.1: Gillette's International Training Program -- Global Manager's Workbook 13.2: Amstel Engineering -- 14. Managing a Competitive Global Workforce -- Lincoln Electric's Incentive System -- Culture and Work Behavior -- Motivation Across Cultures -- Leadership Across Cultures -- Keys to Successful Global Leadership.

Key Terms -- Global Manager's Workbook 14.1: Personal Work Values -- Global Manager's Workbook 14.2: Lincoln Electric Goes International -- 15. Managing Total Quality and Employee Involvement -- Is Siemens Still German? -- Quality and Competitive Advantage -- Employee Involvement and Quality -- Strategies for Total Quality Management -- TQM and Codetermination: Inside the German Konzern -- Key Terms -- Global Manager's Workbook 15.1: Skoda-Volkswagen Alliance -- Global Manager's Workbook 15.2: TQM Around the World -- 16. Managing Multicultural Teams -- Teamwork at Real Madrid -- Role of Multicultural Teams -- Promises and Pitfalls of Multicultural Teams -- Creating Successful Multicultural Teams -- Strategies for Managing Multicultural Teams -- Managing Multicultural Teams: Inside the French Société -- Managing Multicultural Teams: Inside the Malaysian Bumiputra Firm -- Key Terms -- Global Manager's Workbook 16.1: Managing Teams in France and Malaysia -- Global Manager's Workbook 16.2: Pharmacia's Executive Team -- Appendix -- Managing in the Global Economy: A Field Project -- Part 1. New Facility Location Decision -- Part 2. Preparing for the Overseas Assignment -- Name and Company Index -- Subject Index -- About the Authors.