Contents -- 1 The Key Ingredient: Pixels -- The Way It Was: Working with Film -- The Digital Age -- The Digital Process -- Digital Advantage -- Digital Challenges -- 2 Digital Photography: The Necessities -- Selecting a Digital Camera and Accessories -- Understanding and Using Your Digital Camera -- Resolution -- Optical and Digital Zoom -- LCDs: The Digital Viewfinder -- Battery Options -- Digital Film: Storage Media -- Photo Quality Settings -- White Balance -- Flash Settings -- Focus -- 3 Who's Digesting It: Advertising, Packaging, Public Relations, and the Media -- Questions, Questions, Questions -- What Is the Purpose of the Photograph? -- How Will the Type of Media Usage Affect Technical Aspects of the Shoot? -- How Large Will the Image Be When It Is Reproduced? -- What Is the Budget for the Shoot? -- The Digital Reality Check -- Shooting for Advertising, Packaging, Media Usage, and Public Relations -- Advertising -- Product Packaging -- Media Usage -- Public Relations -- Tabasco -- Barilla -- 4 Who's Doing the Cooking: Working with Food Stylists -- What Is a Food Stylist? -- Pre-Production -- At the Shoot -- Food-Styling Trends -- Food-Styling Techniques and Tricks -- Cereal -- Bacon -- Seeded Rolls and Bagels -- Pancakes with Butter and Syrup -- Grill Marks -- Chicken Legs -- Fresh Herbs -- Pizza -- Beer -- Ice Cubes -- Ice Cream -- Chocolate Curls -- Pie -- Dollops -- "Saucing Up" Your Dish -- Additional Tips -- 5 Prop Styling: Who's Doing the Shopping? -- The Creative Process -- Basic Considerations -- Locating Props -- At the Shoot -- Understanding Style -- Color -- Size and Proportion -- Food -- A Visual Comparison of Prop Styles -- Poached Pears -- Fresh Fruit Tarts -- Tuscan Bread -- Creamy Cheddar Soup -- Fresh Lemonade -- Kid's Birthday Party -- Italian Aromatic Herb Dinner -- Wine Dinner -- Cannellini Beans with Sage.

Almond Cookies -- Chestnut Dinner -- Roasted Chestnuts with Mulled Wine -- 6 Grabbing Your Attention: Composition -- Impact and Proportion -- Depth of Field -- A Visual Comparison of Compositions -- Fruit Tart -- Fiddlehead Ferns -- Tri-Color Peppers -- Oysters -- Anchovy Salad -- Spring Pea Risotto -- Oven Roasted Mussels -- Beet Ravioli -- Blueberry Crème Brûlée -- Phyllo Purse -- Passion Fruit Sorbet -- 7 The Recipe for Light -- The Importance of Proper Exposure -- ISO Settings, f-Stops, and Shutter Speeds -- Flash -- Metering -- Color Temperature -- Lighting Ratios -- Lighting for Digital Food Photography -- Basic Lighting Tools: Low Budget -- Basic Lighting Tools: Medium Budget -- Basic Lighting Tools: High Budget -- A Visual Comparison of Lighting Setups -- Reflectors-Light Source 6 Feet Away -- Umbrellas-Light Source 6 Feet Away -- Soft Box-Light Source 6 Feet Away -- Soft Box with Grid Spot Backlight-Light Source 4 Feet Away -- Soft Box with Grid Spot Backlight and Mirrors-Light Source 4 Feet Away -- Soft Box from Different Angles -- 8 The Digital Spice: Retouching -- Adobe Photoshop -- Setting Up the Digital Workstation -- System Requirements: Low Budget -- System Requirements: Medium Budget -- System Requirements: High Budget -- Calibrating Your Monitor -- Organizing Your Data -- The Art of Retouching Food: Using Adobe Photoshop -- Navigating Photoshop -- Adjusting Your Adobe Photoshop Settings -- Understanding Layers -- Retouching the Image -- Preparing for Reproduction -- 9 Get Cooking and Make Some Money: Getting into the Business -- Overhead -- Marketing Yourself to Clients and Agents -- How I Got My Start -- Networking Helped Me Become an Olympus Visionary Photographer -- Stock Photography -- Creative Team -- Database and Image Storage -- Financial Matters -- Determining Your Corporate Structure -- Saving for the Future.

Protecting Yourself -- Copyright Issues -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J-L -- M -- N -- O -- P -- Q-R -- S -- T -- U -- V -- W-Z.