The mobile revolution the making of mobile services worldwide
Title:
The mobile revolution the making of mobile services worldwide
Author:
Steinbock, Dan.
ISBN:
9781423728825
Personal Author:
Publication Information:
London ; Sterling, VA : Kogan Page, c2005.
Physical Description:
1 online resource (xvi, 304 p.) : ill.
Contents:
Market transformation -- Globalization -- Innovation -- Service pioneers -- Mobile consumer services -- Service innovation -- Content services -- Mobile media and entertainment -- Device formerly known as cellphone -- Mobile business services -- Mobile marketing and consumer behaviour -- Mobile business services -- Strategy and mobility.
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=137396